The Resident:

"Joseph Conrad, Vladimir Nabokov... Not only had some brilliant English writers hailed from non-English speaking countries but a gifted few had even managed to surpass their native counterparts in terms of eloquence and nuance. So why was I surprised. Why did it seem strange - in a medium that didn't even depend on a spoken language - to find someone from a remote region of the world who could 'outBrit' the Brits in their own pop idiom? And why did it take me five extra months to discover something I would have known right away had I simply listened to a loyal member of my radio audience. But there you have it. Preconceptions. Prejudices... Just enough reservations that even after I heard the electrifyingly catchy song Wanna be your Man, I'd still hold back a few extra weeks before really giving into the world of Alex Pop.

A few months back, I spoke on air about how absurd it was that we know so little about what's going on in terms of pop music in a region as large as Russia. Minutes later, a listener called in to say that if I was genuinely interested in familiarizing myself with a truly multitalented artist from that part of the world, I should check out the half-Russian half-Georgian Alexander Ross-Iver whose Alex Pop Project was one of the more exciting things presently going on." - READ FULL ARTICLE HERE

Music Week Magazine:

"An infectious song full of casual English bravado and effortless lyrical Alex Ross-Iver is one of the most innovative exponents of electronic experimentalism to have come out of eastern Europe. With the release of a showcase highlighting his early career and new music being released in 2011, the half-Russian, half-Georgian producer/singer songwriter is set to gain the recognition he deserves as a true dance and electronica pioneer. With plans to release a series of albums and singles through this and next year, Alex is ready to set the dancefloors of the UK on fire as he introduces his music. Fusing cutting-edge beats with distorted vocal samples, Alex Ross-Iver's music paints soundscapes in the mind and takes Brian Eno's concept of musical installations to another level for the 21st century."


"Alex Ross-Iver is one of the most innovative exponents of electronic experimentalism to have ever come out of Eastern Europe and with the UK release of a retrospective showcasing the highlights of his early career and new music being finally release in 2011, the half-Russian, half-Georgian producer and singer-songwriter is set to gain the recognition he deserves as a true Dance and Electronica Indie music pioneer. Alex Ross-Iver’s unique sound has seen him compared to everyone from The Human League, Vangelis and The Avalanches to Jean Michelle Jarre and Basement Jaxx. Now with the release of ‘Best of 2001-2005’ and with plans to release a new series of albums and singles through the winter of 2011 and right into 2012, Alex is ready to set the dance floors of the UK on fire as he introduces his music to the UK. Fusing cutting-edge beats with distorted vocal samples, Alex Ross-Iver’s music paints soundscapes in the mind and takes Brian Eno’s concept of musical installations to another level for the 21st century. The sounds featured in his underground classics such as ‘Post Hysterics’, ‘Hard to Dance’, ‘Yellow One’ and stunning new track ‘Wacky Jacky’ will have listener’s ears standing on end to grasp every minute new element which together form an amazing creative cocktail of dance rhythms and Indie Electronica that makes Alex Ross-Iver’s music impossible to pigeon-hole or easily categorise. After the fall of the Iron Curtain, Russia’s fledgling dance music scene was initially dismissed by music critics in the West. However with an explosion in the number of dance music clubs within Russia reflecting the country’s seemingly insatiable appetite for electronic music, many are now realising that the Russian dance scene is innovating in its own right rather than merely copy Western styles and artists such as Alex Ross-Iver are at the forefront of this revolution..." - musicmuso "Four Room Song, released off Alex's Most Downloaded Songs MP3 compilation, is an experimental Indie-electro song that not only takes influence from a myriad of electronic artists but adds a futuristic Indie-pop vibe that is helped along by the strong, female vocals on the song. With slow, gentle beats plodding along at a steady pace, the track opens strongly and provides a sturdy platform on which to showcase the vocals. Steady and breathy, the vocalist sounds like a modern day Kylie Minogue so strong and bold is her range. It quickly becomes obvious that this kind of gentle techno track is the kind that ideally suits this woman’s vocals and complements her well."

Buzz Jack:

"It takes a special artist to challenge the traditional confines of music and the general publics urge to pigeonhole but it takes an exceptional one to break ground, forge ahead of the masses and emerge as an unclassifiable leader. Alex Ross-Iver is just that artist - one of the most innovative exponents of electronic experimentalism to have come out of Eastern Europe, or indeed, to have ever surfaced. His latest instrumental installment titled '11 Music' stays true to Ross-Iver's pioneering spirit but sees him move even further into uncharted territory, pushing his own boundaries and defying convention in a completely novel way. With the release of a retrospective showcasing highlights of his early career and new music having hit the scene in 2011, the half-Russian, half-Georgian producer/singer-songwriter began to gain the recognition in the underground he deserves. His unique sound has seen him compared to everyone from The Human League, Vangelis and The Avalanches to Jean Michelle Jarre and Basement Jaxx. Leaving his trademark vocal layers behind, '11 Music' sees him richly texturing clever, cutting-edge beats over ambient, flowing melodies and quirky sonic interludes. The songs never stagnate, moving from one level to the next with ease, keeping the listener fully engaged with its multi-dimensional approach. It's an EP that is bound to make waves in the underground and establish Alex Ross-Iver as one of the most important electronic artists to keep an eye on...."

"Imagine a few friends sitting around and trying to find really weird sounds to include on a mix tape and you have Alex Ross-Iver's "Best 2001-2005" album. This album seems to sample every weird beat line and synthesizer tone known to man. Listening to the entire album, I don't think I heard Ross-Iver's actual voice once. He used vocal distortion on almost every song, mixing in bits of house and techno aspects. A bright note, "Permanent Cooky Loves U" sums up this entire album with a really cool baseline, cool techno aspects and a great beat, but then comes the primal singing of Cro-Magnon man. In summing everything up, I am still having a hard time deciding whether Ross-Iver is ahead of his time or has just tried too many drugs " - Tim Williams

Neofutur Magazine:

"If there is one word to accurately describe Alex Ross-Iver, it is busy. This individual has cut over 500 tracks since ey got into the music scene at the age of five, and this "greatest hits" collection sports 27 separate tracks. However, just because someone has 500 tracks to their name does not necessarily mean that any of the tracks are particularly exciting. A sterling case of that concerns Steve Lieberman, who is up to eir 11th or so full length, and only can claim an album's worth of strong tracks throughout eir career. Unlike Lieberman or Mizar, Alex Ross-Iver has a very high set of production values that start off tracks like "Wacky Jacky"... This does not change in subsequent tracks, and by the time tracks like "Latin" hit listeners, one can almost hear a cohesive album being created. This sound is something that is bolstered with each following track, even as Alex moves between different styles , tempos, and instruments used. The one act that immediately reminds me of what Alex Ross-Iver does on this best of CD has to be Wired All Wrong, which is an act that had a member of "God Lives Underwater" in it. Ross-Iver is able to jump through a number of different styles throughout the entirety of this disc, and it never feels as if ey is trying to throw crap on a wall and sees what sticks. "Will I Be The Best in Berklee" is one of the strongest tracks on the disc, as it brings Alex Ross-Iver into a very eighties type of electronic rock, almost as if Nine Inch Nails mated with Depeche Mode.The pseudo-soul sound of Ross-Iver comes back heavily during "Cin! Find Me A Small Car!". This track also changes up the output of Ross-Iver by having the vocals sound as if they have been screwed and chopped. I am not familiar with what Ross-Iver has done in the past beyond the tracks culled from eir previous works on this album, but this CD sounds as good of a place to go to learn about Ross-Iver than anything. Even though the tracks are all odd when one compares them to the rest of popular music, there is a lot here than individuals can find that they can love about Ross-Iver. Part Wendy Carlos, part Berry White, Ross-Iver has a number of tricks up eir sleeve to properly get fans to eat out of eir pocket. Top Tracks: Will I Be The Best in Berklee, Cin! Find Me A Small Car!"


Alexander Ross-Iver's Alex Pop Project has released a new single 'Wanna Be Your Man'. The official music video features Les McKeown who also provides vocals on the exciting new track.

Alternative electronica outfit, the Alex Pop Project has teamed up with Scots super producer, John McLaughlin (Gary Barlow, Westlife, Boyzone, Calvin Harris, Emeli Sande, Mick Jones, Shane MacGowan, Echo & The Bunnymen, 911, Simon Cowell etc) to bring unique brand of indie-pop to the UK.


Experimental producer Alex Ross-Iver has unveiled a new remix of his track ‘4 Room Song’ from influential Swiss musician, and Yello founder, Carlos Peron.

The half-Russian, half Georgian producer, has been slowly working towards the forefront of the avant-garde electro scene. Well known within the Moscow club scene, Ross-Iver’s music bridges the gap between dance and ambient. Certainly, his recent work with Icelandic composer Gisli Kristjansson - known for his work with Duffy, and Roisin Murphy (Moloko) - showcases his sound quite impeccably. The collaborative work between the two, ‘Fire Inside’ featuring vocalist Eliza Newman, reached number 17 in the Music Week Club Charts.

Initially released in 2011, ‘4 Room Song’ sparked some first rate reviews. Notably the track was featured in Music Week and Ross-Iver experienced increased levels of exposure. Now, having caught the attention of Carlos Peron, Ross-Iver has seen the track remixed to create a new listening experience. Speaking of Yello, Moby has stated that their music “belongs to the most Influential and Remarkable in Electronic Music". Peron has further explored Ross-Iver’s song, bringing out the sultry vocal melodies and warm synthesisers. Elsewhere, the cultured electronic beats and distorted guitars signify the distinct Alex Ross-Iver sound.

What Professionals Say:

“Cool sounds ! - your stuff is great" - Gary Clark (Songwriter/Producer: Ferras, Natalie Imbruglia, Liz Phair, Transister, The Matrix
Music Productions, Lloyd Cole, SKIN (Skunk Anansie), Mel C, Skye (Morcheba) & more)


"Alex, I like the tracks, I think you are very talented" - Brian Michel Bacchus - Top 10 A&R for 2004 (SoulFeast Music, signed
and A&R'd Norah Jones' "Come Away With Me" and has produced, signed or A&R'd many artists over the years, including: Ronny Jordan, Randy Weston, Terry Callier, James Hurt, Wolfgang Muthspiel & more.


"Electro-Funk Soul Brother Alex - Soaring Disco strings, Wah-Wah and vintage synths of Curtis Mayfield and Isaac Hayes for the 21st Century!" - Fran Ashcroft Ccredits: Damon Albarn (Blur), Abbey Road Studios, Trident Studios, EMI Music).


"VERY UNIQUE - STANDS OUT!" - Alex Sales. (Sanctuary Group/Records, Artists: Elton John, Billy Idol, Fun Lovin' Criminals, Groove Armada, King Crimson, WI.lliam Orbit, Pet Shop Boys, Kiss & more.